Over the past three years, T-mobile has been known to do things that warranted self-proclaimed title of “uncarrier“. They don’t want to be like the traditional cell phone carrier, and that usually means awesome deals, services, and results for its customers. These “drastic” measures have included eliminating annual contracts (their first Uncarrier move in March 2013), T-mobile Test Drive, Music Freedom, and Binge On, the latest of these bold moves. All lot of these moves have been directly targeted at AT&T and Verizon. These changes in their business have challenged their competitors to attempt to offer similar features at similar prices. It’s pretty much a win-win for customers, no matter who you get your service from.
Of course, like most businesses, T-mobile has its secrets and flaws. The EFF conducted an investigation into T-mobile’s Binge On—a service that allows customers to stream videos from various services for free without it affecting the amount of data on their plans—and found that the Uncarrier had been lying about a few things. The Uncarrier claimed it only optimized videos that were not part of Binge On, but, in reality, they were throttling videos to 1.5Mbps. Caught in a lie, T-mobile’s CEO John Legere went off on a profanity-laden tirade against the EFF, later apologizing for his rant.
It seems like a drinking game is the last thing John Legere needs to participate in, but that’s what T-mobile is doing. With Verizon’s earnings call coming up this Thursday, the folks at T-mobile wanted to make listening to it a bit more fun. Every time you hear “millennial”? Shot. Verizon mentions “monetizing” something? Two shots. The earnings call will take place on January 21, 2016 at 8:30 am ET/5:30 am PT. Obviously, this is in jest, but if you decide to participate in this drinking game, go right ahead. I’m not one to judge. It’s five o’clock somewhere, after all.
Check out the graphic below for all of T-mobile’s recommended instances for taking a shot.
Source: T-mobile Newsroom